Скачать с ютуб How Investopedia dominates Google (EEAT Madness) в хорошем качестве

How Investopedia dominates Google (EEAT Madness)

Investopedia's SEO Strategy is pulling in 40 Million Monthly Organic clicks. Let's talk about how they're doing it, and what we can learn from them. Let's go! In my opinion one of their strengths and the reason they’re getting so much traffic, is the fact that they’ve stuck to their main topics of investing / personal finance which has allowed them to develop some pretty crazy topical authority. So lets head to ahrefs and we want tto start off with a seed term, so we can just say investing since were looking at investopedia - then we’re going to go into matching terms, (and this is where its not going to be perfect since a lot of the terms that investopedia ranks for don’t include the keyword investing, but regardless lets keep going) now were going to quickly export this, and based on my ahrefs plan I can only export 1000 keywords max, so if you can export more i suggest adding a filter of 10 to clean up the bottom of the keyword list, so we can go into sheets, and copy back these keywords back into the keywords explorer, Now lets go into traffic share, and by domains, and we can see that for the top 1000 matching terms keywords related to the seed term investing, investopedia owns 9% of the traffic which is quite outrageous. SO we could continue doing this for all of their other topics, personal finance and it would also show that their share I.E so the topical authority that they’ve created is really solid. Now the terms one is the reallly interesting one, and thats for 2 reasons, #1 their featured snippets, and #2 how their content has adapted to the changes Google has gone through it ALSO makes me question whether more websites should have a glossary section to try and steal some of that hyper informational traffic. Around 40% of their keywords are featured snippets which is just completely outrageous. Featured Snippet Bait: we have the H2 - with What is + the keyword Keyword at the start of the paragraph, and a short and concise answer that gets pulled as the snippet! and if we check a couple more pages, this seems to be a prettty obvious pattern, now the interesting thing about the traffic for this section is how it has changed while the number of pages for this subfolder has kind of stayed the same, which is interesting, since theres only so many financial terms they can define so check out this graph right here the pages have hovered around the same level, won’t be extremely accurate, but the traffic has shot up, and my theory is that they started optimizing for featured snippets as well as EEAT which we’re going to speak about next. so take a look at the difference in content structure from 2019 to today, that snippet bait is evident and right at the start, and in 2019 the structure clearly wasn’t the same, also notice the difference in content quality and depth. and finally take notice of the fact that before it was just one author, and now we have 1 author, 1 reviewer and 1 fact checker, which is the last thing that I want to talk about how investopedia is dominating in EEAT. so as we saw, we have one author, where we can click into the author and itll take us to his page, a reviewer with a very impressive background and work experience, and a fact checker - this person has a job title of fact-checker which is quite neat. Now apart from all this, they have multiple pages talking about their financial review boards, and their editorial policy, now this is something that I recommend you guys read, if you guys are in a YMYL space, and take some serious inspiration from because it is incredible how much effort they’ve put into this page - and last thing here guys take a note at this message It is against our guidelines to publish automatically generated content using AI (artificial intelligence) writing tools such as ChatGPT. they’ve made their stance on automated content quite clear, let’s see if this changes in the future BIG credit to @gofishchris on twitter, I saw him talking about how Investopedia was dominating with their featured snippets and that made me dive deep into their strategy! Timestamps: 0:00 Investopedia's SEO Success 0:19 20% Off my course this month! 0:33 40M in monthly organic traffic 1:00 Quantifying their Topical Authority 2:38 How are they ranking? 3:05 Their magical Dictionary section 3:50 Featured Snippet Madness 4:50 How their content has changed over time 6:43 What perfect EEAT looks like 7:50 Investopedia is against AI Content? 8:15 More SEO Case Study Breakdowns! ✈️ Checkout my new build in public affiliate site: https://www.new.to 🫡 Checkout My SEO Course (SEO Mastery) https://courses.jaume.io/ 🚀 My Favorite SEO tool: https://get.surferseo.com/iat8z3s0gj46 🎯 Try PageOptymizer Pro https://app.pageoptimizer.pro/#/regis... 🤝 My website: https://jaume.io/ 🌎 Follow me on Twitter   / jaumeros6   👨‍💻 Connect with me   / jaume-ros-salvador