Phygital Shopping: Connecting the physical and digital spheres of retail скачать в хорошем качестве

Phygital Shopping: Connecting the physical and digital spheres of retail

$3.3 trillion. That’s how much opportunity is in unified commerce. If your retail business is already omnichannel, there’s no reason to wait. With unified commerce solutions, you can combine eCommerce and brick-and-mortar business models and thrive in the phygital era. Join Scandiweb’s CRO/UX Researcher Patricija for a walkthrough of the concept of phygital shopping, the best unified commerce examples around the world, and what you can do to make it happen for your business. 00:00 Onboarding to Phygital with Patricija! 01:19 Combining best of both worlds. Definition. 02:11 Omnichannel, Phygital, Unified commerce - know the difference! 04:42 Don’t make customers repeat themselves 05:41 Real-life example: Meet John 06:45 Give John some freedom in actions 08:05 Let John make a self-research 09:11 Make customers reach you by all channels - loyalty program hacks 10:31 John needs more options - give him some right the way! 11:28 Scanning QR codes is almost a habit today - lead the customer to your updates 12:29 No more waiting! Self-checkout and pick-up 13:23 Scheduled shopping? 15:26 John now can also try virtual items on! 16:33 Step-by-step guide to successful Phygital retail 22:04 Fascinating results reached by Scandiweb! 23:07 5 TAKEAWAYS for Phygital 23:50 Question time! 26:59 “My favorite Phygital shopping solution” 27:38 Your product data is secured 28:30 Return in revenue with Phygital - be at right time in a right place 30:34 Phygital is more of a “new normal” 32:15 A pick-up option shall be in alignment with your business model 34:40 A custom basket according to your purchase history delivered from a grocery store 37:27 Keeping the departments apart or unite? 39:30 Scandiweb clients turning their interest towards Phygital 41:10 Fraud is not a problem of online shopping - but the ethics of the brand 42:33 Have your channels synced and let customers rely on you 44:27 “Where do I get my first Phygital experience?”