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In the competitive world of business, cold calling and traditional networking are often seen as essential strategies for success. But in this compelling TEDx Talk, Ben Collier challenges this conventional wisdom, arguing that the true key to personal and professional growth lies in cultivating meaningful connections. Ben explores how deep, authentic relationships can open doors that cold calls and networking events simply cannot. Through engaging stories and research, this talk will show you how meaningful connections foster trust, collaboration, and long-term success, ultimately leading to more rewarding and sustainable opportunities. Discover why it’s time to move beyond transactional interactions and embrace a more human approach to building your network—and your future. Ben Collier is a husband, father of 4 beautiful daughters, volunteer, avid cyclist, and an aspiring triathlete. An experienced banker of 12 years, Ben has developed a community of devoted clientele by not focusing on the sale, but on the relationship. Ben is an Elder/Shepherd for Riverwood Church of Christ, serving with a team of four other men as leaders of the congregation. He has served as Treasurer on the Board of Directors for Leadership Wilson for four years as well as a previous board position with the Lebanon Breakfast Rotary Club. Ben is a graduate of Cumberland University where he majored in Business Management. He was Captain of the Men’s Cross Country team, where he held the school record for a few years in the Men’s 8k. Ben also graduated from the Nashville School of Preaching with a preaching certificate and Louisiana State University-Shreveport with an MBA. Ben can even be found coaching his 8 year old daughter’s soccer team for the past three years. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx