Playing It Safe Is Making Creatives Replaceable скачать в хорошем качестве

Playing It Safe Is Making Creatives Replaceable

Playing it safe can feel logical in an unpredictable market, but in this current creative landscape, safe work is quietly making creatives replaceable. It keeps your work familiar, your opportunities limited, and your identity tied to who you were instead of who you have the potential to become. In this episode of Object Subject Form, creative coach and Paradiso co-founder Marko Pfann joins Simon for a conversation about risk, identity, and the real work behind being seen as an artist. They explore why creatives fall into the safety trap, how imitation dilutes your voice, and why standing out now requires choosing who you want to be long before the world validates you. Marko has spent years helping creatives and studios break out of the patterns that keep them stuck. He once had everything creatives are told to want: seven-figure revenue, huge teams, worldwide branding work, and a stack of awards. On paper he had “made it,” but inside, he felt empty. So he sold his studio and walked away from the safety everyone else expected him to hold onto. Together with Héctor Ayuso, Marko co-founded Paradiso, a creative retreat and community where he helps creatives reconnect to the part we lose under pressure: identity. His work blends psychology, language, and creative strategy to help people reconnect to their inner compass. To the emotional core that gets buried under deadlines, comparison, and fear. Together, Marko and Simon discuss how the industry is shifting. Output is becoming more efficient while trends are collapsing faster. In a world like this, your value comes from what only you can bring: your taste, your language, your lived experience, and the identity you’re willing to stand behind. The conversation traces everything from creative bravery to reputation, from personality-led positioning to the mindset shift required to stay relevant. They explore why the biggest studios invest in R&D, why long-form expression builds trust, and why your “voice” is now as important as your portfolio. Whether you’re independent, running a studio, or rethinking your next step, this episode offers a grounded path forward. A reminder that creativity is about choosing who you want to be, and having the courage to act on it. “Stepping out of your old identity will feel scary. But choosing who you want to be is the bravest risk you can take.” — Marko Pfann EPISODE HIGHLIGHTS • Why playing it safe quietly limits your creative future • How imitation keeps you trapped in other people’s voices • The role of personality and voice in an AI-driven world • What top studios know about R&D and staying relevant • Rebuilding your creative identity through daily practice • How language shapes perception, value, and pricing • Why clients choose thinkers, not just executors • The link between confidence, creativity, and self-expression • Paradiso and the risk of creating something new • Becoming someone people trust • How to define who you want to be, and take the first step CHAPTERS 00:00:00 Episode Introduction 00:00:23 Why Identity Feels Risky 00:01:52 Why Copying Trends Keeps You Invisible 00:04:32 The Real Cost of Playing It Safe 00:07:14 What Creative Risk Actually Looks Like 00:08:24 How Top Studios Use R&D to Stay Sharp 00:10:11 Reconnecting With Your Creative Core 00:12:16 Short-Term Safety vs Long-Term Growth 00:13:31 The Psychology Behind Creative Confidence 00:21:52 Boredom, Intuition, and Reinvention 00:24:15 Leaving Comfort Without Losing Stability 00:28:26 Choosing Who You Want To Become 00:31:41 Attracting the Work You Actually Want 00:33:33 The Creative Pyramid: Thinking vs Executing 00:36:36 How Reputation Travels Through Language 00:42:23 Communicating Simply and Powerfully 00:45:11 How perception shapes value and pricing 00:55:00 Building Trust Through Consistency 00:57:00 The Industry Shift and What’s Coming 00:58:40 Why Personality Is the Next Differentiator 01:05:31 The Energy Cost of Pretending 01:16:03 Final Reflections LISTEN TO THE PODCAST Apple Podcasts: https://apple.co/3XebAuE Spotify: https://open.spotify.com/episode/27wp... YouTube Playlist (Season Two):    • Object Subject Form: Season Two   WATCH MORE EPISODES Full Season Two Playlist:    • Object Subject Form: Season Two   ABOUT OBJECT SUBJECT FORM Object Subject Form explores the human side of creativity, identity, and emerging technology through long-form conversations with artists, technologists, and cultural thinkers. CONNECT WITH MARKO LinkedIn:   / markopfann   Paradiso: https://paradiso-fest.com Not On Sale Studio: https://notonsale.studio CONTACT SIMON / OBJECT SUBJECT FORM Simon’s LinkedIn:   / simonclowes   Simon’s Instagram:   / simon_clowes   Simon’s X (Twitter): https://x.com/simon_clowes OSF Instagram:   / objectsubjectform