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Today I am breaking down exactly how we run our live shopping events on TikTok Shop and Instagram. Six months ago our first live had 12 viewers… and now some of our lives reach 50,000 people in under 3 hours. This video shows the real process, the tech setup, our live shopping structure, the mistakes we made, and what actually works if you want to sell online in 2025. If you are a brand owner, a creator, or someone building a small business, I hope this helps you understand why live shopping is powerful and how you can use it too. This video is not a “guru talk” or a theory. It is exactly what we do every week in our luxury resale business and what changed our Q4 sales completely. In this vlog and educational breakdown, I cover: • the full behind the scenes of our live shopping workflow • how we prepare for TikTok Shop lives • the tech we use (simple and affordable) • how we structure a live so people stay and convert • the biggest mistakes we made at the beginning • what boosted our livestream engagement and sales • the strategy we are using for Q4 and Dropmas this year • how we manage 50,000 viewers in real time If you want to understand how TikTok Shop live selling works, why brands are going all in on live shopping, or how to start your own live stream that actually converts, this video covers everything. 📌 WHAT YOU WILL LEARN • how to sell on TikTok Shop • how to structure a live shopping event • how to increase live engagement • how to prepare a high converting livestream • how we use storytelling in live sales • how we manage real time comments and questions • preparation tips for Q4 ecommerce • how live shopping can scale a small business 📌 POPULAR SEARCHES (this video will help you) how to sell on tiktok shop how to grow a small business in 2025 tiktok live selling tutorial best live shopping tips live selling for beginners ecommerce marketing strategy 2025 how to get more viewers on tiktok live behind the scenes small business luxury resale business female founder day in the life entrepreneur live shopping strategy 📌 ABOUT ME I am Margot, co-founder of BAM Luxury Store. We built our business from scratch and now sell luxury designer bags online through weekly drops, TikTok Shop, and live shopping. On this channel I share the real behind the scenes of building a business, the systems we use, what works for us, and everything I wish I knew when starting. If you want transparency, strategy, and real content about growing a business online… welcome in. 📌 FOLLOW OUR JOURNEY TikTok: @bamluxurystore Instagram: @bamluxurystore Personal IG: @margavalux Make sure you subscribe so you don’t miss it. #liveshopping #tiktokshop #ecommerce #businessvlog #buildinpublic #smallbusinessowner #marketingstrategy #femalefounder #tiktokshopstrategy #luxuryresale #onlineselling #founderstory