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Logan Chierotti was in the audience at Cap Con in 2018 looking for his next “thing”. That’s where he came up with the idea for Physician’s Choice. In 2024, they will do over $200M with just a few products. This year at Cap Con, I sat down with Logan to unpack his journey and what decisions he made to grow the company so quickly. In this chat we talked about hiring the right people, what it means to double down properly, and how personal growth goes along with professional growth. If you’re ready to start your journey to $1M, head to https://capitalism.com/playbook Let me know what you thought in the comments! Timestamps: 0:00 - How Logan Built A $200M/Year Business 3:00 - Year 1 and Losing $1M 5:00 - Focusing on winners 8:00 - Discipline beats distraction 12:00 - Tactics vs Strategy 21:00 - How Logan transformed his health and business 29:00 - 9 Figures and Hiring Great People 36:00 - What he'd do if he was starting over today.