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A Day In The Life - Communications Manager

Communication about food systems challenges is important to inspire transformative change. Consumers should be at the heart of this change, so they need to know about challenges such as food waste, malnutrition and food insecurity. Meet Laura Elphick, Communications Manager at EIT Food, the world’s largest and most dynamic food innovation community. As part of her role, Laura communicates about how EIT Food builds a future-fit food system that produces healthy and sustainable food for all. Laura shares her passion for creating engaging content to inspire food systems change, as part of the EIT Food ‘Day in the Life’ video series. The predicted labour shortage in the agri-food industry by 2030 coupled with the lack of careers information young people receive on food and farming roles has driven the development of this series. The agri-food industry has a variety of exciting jobs on offer throughout the food value chain. As such, this video series aims to inspire young audiences to consider a career within the agri-food sector. We recommend this video for teenagers and young adults to learn about what a job as communications manager involves.