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How do you launch a niche law firm and scale fast—without burning cash or cutting corners? In this episode, Kevin Daisey sits down with Jordan Jones, founder of Los Angeles Truck Accident Lawyers, to unpack how he went from Big Law in Detroit to building a thriving trucking-focused PI practice in California in under a year. Jordan shares how referrals, relationships, and specialization fueled early momentum—and why truck accident cases are a completely different animal from standard car accidents. Jordan breaks down the realities of trucking litigation, from multi-defendant investigations and federal regulations to why accepting an early policy-limit offer can leave millions on the table for clients. They also dive into the power of niching down, the dangers of “dabbling” in trucking cases, and how understanding the full transportation cycle separates true trucking lawyers from general PI firms. If you’re a lawyer thinking about hanging your own shingle, choosing a niche, or scaling responsibly, this conversation delivers hard-earned lessons on referrals, systems, capital discipline, and doing meaningful work that actually serves clients. Chapters: 00:00 – Welcome & Guest Introduction 01:44 – From Detroit to California 02:45 – Launching a Niche Firm 04:55 – The Power of Referrals 06:52 – Networking Without an Agenda 09:42 – Falling Into the Trucking Niche 12:35 – Scaling Challenges Appear 14:59 – Why Trucking Cases Take Longer 19:38 – The Risk of Dabbling in Trucking 23:34 – Advice for New Firm Owners 26:30 – Speaking Without Selling 28:22 – Where to Connect With Jordan Today's episode is sponsored by The Managing Partners Mastermind. Click here to schedule an interview to see if we’re a fit: https://thisisarray.com/the-managing-... ---- Stop wasting money on the agencies that can’t get it done. We provide expert strategies and services to help law firms reach their goals. Learn more at https://ArrayDigital.com iTunes https://podcasts.apple.com/us/podcast... Spotify https://open.spotify.com/show/2TzP5nO... Follow us on social! / array.digital https://x.com/ThisIsArray / managingpartnerspod / arraydigital Call us for a FREE digital marketing review: 757-333-3021 SUBSCRIBE for marketing advice and The Managing Partners Podcast