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What Does a Sales Manager Do? | What is a Sales Manager's Daily Action Plan? If you're wondering what a sales manager actually does, this video gives you a clear and practical breakdown. Whether you're thinking about becoming a sales manager, hiring one, or you’re already in the role and want to level up, this video walks you through the five essential action items every sales manager must master. We cover everything from setting goals to coaching reps, all the way through execution of your sales plan. It’s not about babysitting — it’s about leading with purpose, driving performance, and creating repeatable, scalable success. In this video, you’ll discover: The five core responsibilities of a sales manager How to hire, train, and hold your team accountable The difference between managing activity and driving strategy Why great sales managers are essential to business growth Chapters: 00:00 – What Does a Sales Manager Do? What is a Sales Manager's Daily Action Plan? 00:55 – Action Item 1: Daily Basics 04:03 – Action Item 2: Check KPI 05:18 – Action Item 3: Communication 07:19 – Action Item 4: Sales Calls 08:58 – Action Item 5: Recruiting Referrals for More Salespeople