Marketing Icon: Insights from Rory Sutherland on Consumer Needs and Marketing Innovations скачать в хорошем качестве

Marketing Icon: Insights from Rory Sutherland on Consumer Needs and Marketing Innovations

Rory Sutherland is Vice Chairman of Ogilvy UK (https://x.com/rorysutherland) (  / rorysutherland-ogilvy  ) a renowned expert in behavioral economics, creativity, and branding. With a career spanning decades, Rory is celebrated for his unconventional thinking and insights into human behavior, helping businesses solve complex problems through the lens of psychology. In this SPECIAL episode of Riding Unicorns - Icons Series, hosted by James Pringle, they dive into Rory's unique perspectives on marketing, innovation, and the unexpected drivers of success. If you're a fan of blending psychology with marketing ingenuity, this episode is a must listen! Discover how Rory Sutherland uses behavioral insights not just for marketing but across various sectors like private equity, proving that understanding human behavior is key to solving complex business puzzles. Learn why people need to see others adopting something first—be it an electric car or a pint of Guinness—before jumping on the bandwagon themselves. Understand Rory’s perspective on the importance of experimental bravery in marketing, akin to trial-and-error in R&D, to drive genuine progress. Get a fresh take on why desires might need exploration rather than assuming they are predefined, with businesses encouraged to evolve alongside consumer expectations. Join the discussion with Rory Sutherland as he delves into the intriguing world of behavioral economics and marketing. Discover how understanding consumer behavior can shape successful business strategies and innovations. Don’t forget to like, subscribe, and follow The Riding Unicorns podcast on your favourite podcast platform and stay connected with us on social media for more exciting episodes! 🎙️🦄