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Cannabis events aren’t dead. But the way most brands approach them is broken. We break down what’s wrong with cannabis events in 2026 and why big national shows are delivering worse returns for most operators than ever before. We cover: – Why large national cannabis events look impressive but rarely lead to meaningful business – How post-pandemic consolidation has changed who actually benefits from these shows – Why smaller state and city events create better access to real decision-makers – How local sponsorships outperform expensive booths at massive expos – How showing up where your customers are builds trust faster than flying everyone to Vegas We also talk candidly about why even the biggest name in the space, MJBizCon, often fails to deliver for small and mid-size cannabis businesses, despite the crowds and the hype. If you’re planning your event strategy for the next year and want better ROI, better conversations, and better relationships, this video will help you rethink where your budget actually belongs. Questions or thoughts? Drop a comment. Want to talk strategy? Visit hoodcollective.com and book a free consultation. Thanks for watching.