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Design thinking can help SMEs to improve their attractiveness to Chinese business partners. And innovation and co-creation can save companies up to €200,000 and ten weeks of product development work. How? Heidi Larsen reveals all in this speak. Product development and innovation activities should not be restricted to Europe. By developing projects alone before presenting them to Chinese business partners, many European companies are missing out on a lot of time-saving and money-saving potential. If you are among them, you could benefit from European-Chinese co-creation and innovative design thinking to gear up your business for the future. In addition to resulting in better and faster business cases, it will also help to make you an attractive SME partner in the Chinese market. Full blog: https://www.supplychainmovement.com/b... Get "(easily?) Made in China!" and "(easily?) Made for China!" in the Plus7 webshop: http://plus7.dk/store/#!/Book/c/1957028 For more info check http://www.plus7.dk