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From speech therapist to multi-location inclusive play space owner with Lindsay Teitelbaum from Spirited Play Labs in San Francisco, California! In this episode of The Profitable Play Podcast, I’m joined by Lindsay, the founder of Spirited Play Labs—an inclusive, membership-based indoor play space in the San Francisco Bay Area designed to support neurodivergent children and their families. Lindsay is a former speech therapist, a parent of a neurodivergent child, and she now identifies as neurodivergent herself—so this conversation blends real-life inclusion, sustainable operations, and multi-location growth. We talk about how Lindsay scaled from one play space location to three (with a fourth planned), how she built a team structure that allows her to stay out of daily operations, and why her staff and culture are the most defensible part of her business model. We also cover the behind-the-scenes of becoming a vendor with California’s Regional Center so certain families can have memberships covered—creating a B2B revenue stream and a strong referral engine If you want practical ideas around membership models, inclusive play design for your indoor playground business, staff training, customer experience consistency, and scaling beyond one location, this episode is for you. BLOG with top 12 takeaways: https://www.michelecaruana.com/blog/s... In this episode, Lindsay and I cover: ..How she launched Spirited Play Labs after COVID and the needs she saw in her community ...What it looks like to build an inclusive indoor playground that supports neurodivergent kids without feeling clinical ...Why she chose a membership-based model and how her first-time visit process works ...How she scaled from 1 to 3 locations (and what changed operationally as she grew) ...The staffing structure behind her locations: managers, training, and culture consistency ...The real lessons she learned about real estate, buildouts, and overspending early on ...How she became a Regional Center vendor in California and what “B2B memberships” can look like ...How she thinks about behavior, regulation, and safety without relying on strict “rules boards” ...The referral engines that actually work in the disability community (and why she spends very little on ads) ...How being neurodivergent impacts her leadership, energy, and long-term sustainability as an owner ...Simple ways traditional play cafés can become more inclusive—starting with who you listen to and who you hire Connect with Lindsay / Spirited Play Labs Instagram: https://www.instagram.com/spiritedpla... Email: lindsay@spiritedplaylabs.com Website: https://spiritedplaylabs.com/ Blog for this episode: https://www.michelecaruana.com/blog/s... …….FREE RESOURCES ……. PROFITABLE PLAY PODCAST: https://apple.co/3fjcSi0 FREE DOWNLOADABLE INDOOR PLAYGROUND BUSINESS BUNDLE: http://bit.ly/indoorplaybusiness WHAT’S WORKING FOR PLAY BUSINESS OWNERS: https://bit.ly/3GwXQAS PROFITABLE PLAY PODCAST SITE: www.michelecaruana.com/playpodcast LIST OF ALL PROGRAMS AND RESOURCES: https://bit.ly/37yCxAC READ MY PLAY CAFE OWNERS BLOG: http://www.michelecaruana.com/blog FOLLOW ON INSTAGRAM FOR Q&A: instagram.com/itsmichelecaruana/ …….PREMIUM RESOURCES ……. LIST OF ALL PROGRAMS AND RESOURCES: https://bit.ly/37yCxAC ENROLL IN PLAY CAFE ACADEMY: www.michelecaruana.com/playcafeacademy DOWNLOAD OUR BUSINESS PLAN TOOLKIT: http://bit.ly/35GyCji LAUNCH A MOBILE PLAY/EVENT BUSINESS: https://bit.ly/3KcJvMo FACEBOOK ADS FOR INDOOR PLAYGROUNDS: https://bit.ly/birthdayads BOOK MORE BIRTHDAYS: https://bit.ly/3FyWLap BLOGGING CONTENT FOR CURRENT OWNERS: https://bit.ly/3FyWLap HOW TO VALIDATE YOUR BUSINESS IDEA: https://bit.ly/3qtPrsx …….SOCIAL/ BEHIND THE SCENES ……. FOLLOW ME ON INSTAGRAM: instagram.com/itsmichelecaruana/ FOLLOW ME ON PINTEREST: http://bit.ly/2ZeAzz0 FOLLOW ME ON TIKTOK: / itsmichelecaruana …….POPULAR CONTENT ……. TOURS OF OUR INDOOR PLAYGROUND AND CAFE: https://bit.ly/35nLHNB PLAY CAFE ACADEMY REVIEWS: http://bit.ly/2Sfbjan COACHING CALLS WITH OTHER OWNERS: http://bit.ly/2MfJevB OUR MOST WATCHED VIDEOS: http://bit.ly/2Qct0Vz FOLLOW ME ON INSTAGRAM: instagram.com/itsmichelecaruana/ INDOOR PLAYGROUND PLANNING TIPS: http://bit.ly/2Qct0Vz 3 MISTAKES TO AVOID: https://bit.ly/2ThcSDZ