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A logo redesign journey: from "not what she expected" to "exactly what I didn’t know I needed." My client didn't like the logos I sent her. But here is how my strategy-first process helped us course-correct. 🖱️ SUBSCRIBE NOW FOR MORE VIDEOS EVERY WEEK – / @allibeckdesign About me: I’m Alli Beck, a brand and website designer who makes your online tools profitable instead of just pretty. Find out more at https://www.allibeckdesign.com/ 👩🏼💻 Offers or CTAs: Follow me on Instagram: / allibeckdesign Book a call at bit.ly/callwithalli Thanks for watching! 🛠️ My favorite tools: (Note: These tools help streamline branding and design workflows. If you choose to purchase, I may earn a small commission at no cost to you.) Cart Software – Thrivecart – https://allibeckdesign--checkout.thri... Email Marketing – Mailerlite – https://www.mailerlite.com/invite/e7b... Legal Templates – Nicole Oden – https://nicolecherioden.com/legal-sho... CRM – Dubsado – http://dubsado.com/?c=allibeckdesign 📕 Chapters Introduction & Client’s Initial Reaction – 0:00 The Old Logo & Brand Strategy – 0:34 The Brand Strategy Process – 1:09 Presenting Logo Concepts – 1:42 Client Feedback & Handling Disappointment – 2:08 Diagnosing the Problem: Strategy, Communication, Expectations – 2:59 Clarifying Client’s Vision – 5:28 Design Refinement & Final Result – 6:28 The Importance of Process & Collaboration – 7:11 Final Thoughts & Call to Action – 8:11 #logodesign #branding #brandidentity #graphicdesign #brandingdesign #logodesigner #design #creative #businessbranding #smallbusiness #marketing #entrepreneur #brandstrategy