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Ads are coming to ChatGPT’s free and low-cost subscription tiers. We explain what they’ll look like, why OpenAI is taking this approach and whether the company can court advertising dollars without compromising quality and user trust. Then, Amanda Askell, Anthropic’s in-house philosopher in charge of shaping Claude’s personality, joins us to discuss the company’s newly released “Claude Constitution” and what it takes to teach a chatbot to be good. As a bonus, check out our tutorial on how to get started with Claude Code: • Why We're Crazy About Claude Code For more on this episode, go to https://www.nytimes.com/2026/01/23/po... Guests: Amanda Askell, a member of Anthropic’s technical staff Chapters: 00:00:01 Intro to Hard Fork 00:00:25 Ads are coming to ChatGPT 00:03:24 What will ChatGPT ads look like? 00:06:56 Long-term problems with ads 00:08:20 How did we get here? 00:11:00 Does this change the relationship with the user? 00:13:09 Are ads coming to Gemini and Claude? 00:15:12 OpenAI's business model 00:18:54 Predictions for one year from now 00:20:45 Interview with “Claude Mother” Amanda Askell 00:22:32 Claude's New "Constitution" 00:24:40 Amanda's career path to OpenAI 00:26:40 The origins of Claude's constitution 00:34:47 Trusting the model 00:39:48 The "fragility" of A.I. personas 00:47:36 Key sections of the constitution 00:53:08 Do the models already have feelings? 01:03:48 What if Claude gets more intelligent? Additional Reading OpenAI Starts Testing Ads in ChatGPT https://www.nytimes.com/2026/01/16/te... Claude’s Constitution https://www.anthropic.com/constitution Hard Fork is a weekly look into the future that's already here. Hosts Kevin Roose and Casey Newton explore stories from the bleeding edge of tech. Casey’s publication, Platformer: https://www.platformer.news/ FOLLOW US ON SOCIAL TikTok: / hardfork Insta: Kevin Roose - / kevinroose Casey Newton - / crumbler Twitter (X): Kevin - https://x.com/kevinroose Casey - https://x.com/CaseyNewton Threads: Kevin - https://www.threads.net/@kevinroose Casey - https://www.threads.net/@crumbler Subscribe to the audio only podcast: Apple - https://podcasts.apple.com/us/podcast... Spotify - https://open.spotify.com/show/44fllCS... Amazon - https://music.amazon.com/podcasts/7c7... YouTube Music - • Hard Fork The New York Times - https://www.nytimes.com/column/hard-fork Credits “Hard Fork” is hosted by Kevin Roose and Casey Newton. Produced by Rachel Cohn and Whitney Jones. Edited by Vjeran Pavic. Engineering by Chris Wood and original music by Dan Powell, Marion Lozano, Sophia Lanman and Rowan Niemisto. Fact-checking by Caitlin Love. Our executive producer is Jen Poyant. Video production by Chris Schodt, Jake Nicol, Sawyer Roque, and Rebecca Blandón. Video QC by Isabella Anderson. Podcast Art Direction by Benjamin Wilkerson Tousley. Podcast Art & Animations by Julian Hespenheide. Additional Motion graphics by Phil Robibero. Thumbnails by Julia Moburg and Elizabeth Bristow. Special thanks to Paula Szuchman, Pui-Wing Tam and Dahlia Haddad.