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Mild discomfort is the sneakiest trap. When life is “fine,” change feels unnecessary—until it isn’t. We pull back the curtain on the psychology that keeps people circling quick fixes: the region beta paradox, cognitive dissonance, and the availability heuristic that makes past diets look better than they felt. The mediocrity trap—tight clothes that still button, creaky knees on the stairs, bleak sleep patched with coffee—shows why tolerable problems rarely spark action. From there, we map the fork in the road: flashy six‑week shreds versus the slow, identity‑level work that actually sticks. Ben shares the evidence‑based lens he’s just earned, and we lay out simple trade‑offs that compound over time. Then we get blunt about cognitive dissonance. You want the outcome, but your trolley and calendar tell a different story. We offer a practical fix: build a new identity quietly by acting like the person you’re becoming, not by announcing it. Finally, we unpack the availability heuristic and the fading effect: you remember compliments and old jeans more readily than you do hunger, isolation, and rebound. That’s the dieting loop—fail, pain fades, remember the win, repeat. Instagram: / benpushpullhealth Tiktok: / benpushpullhealth Complimentary Rotten Health Guide: https://pushpullhealth.lpages.co