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Did you know that the ETA movement is found in millions of Swiss watches around the world? From Tissot, Longines and Hamilton to independent microbrands, ETA has been the engine that kept an entire industry alive. In this video, I take you through the story of the Swiss ETA movement, how it emerged after the quartz crisis, how it helped save Swiss watchmaking, and why it is still considered the gold standard for precision and reliability in modern horology. We explore its most legendary calibres such as the ETA 2824 2, 2892 A2 and Valjoux 7750, its manufacturing secrets in Grenchen, its philosophy of industrial precision with an artisanal soul, and its influence on brands like Omega, IWC, Certina, TAG Heuer and Breitling. 💡 A journey through engineering, history and watchmaking passion that has kept the heartbeat of Switzerland alive for more than half a century. VIDEO CHAPTERS ⏱️ 00:39: The rebirth of an industry 01:50: What is ETA? The manufacture that gave life to many 04:49: The calibres that made history 06:36: The ETA philosophy, industrial precision with an artisanal soul 08:43: The post ETA era, independence and legacy 09:38: ETA, the invisible heart of Switzerland