Consumer vulnerability: recognising the signs, reducing the risks | Louise Baxter MBE, TrustMark скачать в хорошем качестве

Consumer vulnerability: recognising the signs, reducing the risks | Louise Baxter MBE, TrustMark

How can pest professionals spot when a customer might need extra support – and what can you do to help? Louise Baxter MBE, Head of the National Trading Standards Scams Team and Non-Executive Director at TrustMark, explores what consumer vulnerability really means in 2025 and how it affects the work you do every day. With warmth and humour, Louise unpacks: ✅ What causes vulnerability – and why it’s not just about age or health ✅ How to recognise signs of stress, confusion, or exploitation in your customers ✅ Practical ways to adapt communication and protect both your clients and your business ✅ Real-world examples from her work with scam victims and vulnerable consumers. Whether you’re a technician visiting customers’ homes, a business owner managing a team, or just someone who wants to improve customer service, this talk will change the way you think about vulnerability and inclusion. 📺 Watch to learn how a few simple changes – from clearer language to a bit more empathy – can make your business stronger, fairer and more trusted. 🎓 Part of the BPCA Professional Development series for pest management professionals. 🔗 Learn more about BPCA and pest management best practices: About - https://bpca.org.uk/about​​​​ Training - https://bpca.org.uk/training​​​​ Membership - https://bpca.org.uk/membership​​​​ CPD - https://bpca.org.uk/CPD​​ 📩 Got a technical query? Contact us: technical@bpca.org.uk All information is correct at the time of filming. This video is taken from BPCA's Digital Forum 35, 22 October 2025