The Health & Fitness App Growth Playbook скачать в хорошем качестве

The Health & Fitness App Growth Playbook

Join growth experts Phil Carter (Elemental Growth, ex-Faire, Quizlet, Ibotta, consulted Rise, Aura, Perplexity), Sam Sabetti (growth consultant behind multi-million dollar apps, ex-AllTrails), and Kiril Makarov (WebFunnels.club) for a power-packed session on the latest trends and tactics driving success for Health&Fitness apps in 2025. Together, we’ll dive into how to master the “5Ps of Value Capture” — Pricing, Packaging, Paywalls, Payments, and Promotions — to unlock scalable, sustainable growth. Join us to learn: The latest Web2App adoption trends in the Health & Fitness category Pricing frameworks that find your ideal subscription point Secrets of high-converting paywalls Checkout optimization hacks that boost conversion rates Why localized pricing and alternative payments are key to global expansion And more insider tactics! 00:36 – Intros: Funnels Club / Zing Coach, Elemental Growth, AllTrails 02:06 – Why health & fitness is huge and crowded 03:02 – How to stand out: differentiated value 05:15 – Community as a moat (user-led FB groups, subreddits; Skylight example) 07:12 – Verticalization & web-to-app quizzes 09:03 – Personalization funnels: goals, level, motivation → “tailored plan” 12:54 – Acquisition trends: TikTok/Shorts + influencer-led loops 22:06 – Trial transparency, reverse trials, app→web checkout possibilities 24:12 – AllTrails promos: email → web checkout; adding 7-day trial 27:15 – Paywall optimization lessons (copy/design testing) 28:00 – Web vs in-app monetization patterns; segment-based pricing 37:32 – Biggest growth driver: creatives (process, testing at scale) 41:13 – Creatives mix: concepts vs variants; static vs video 43:04 – Intent-driven paywalls (timed to moments of need; AllTrails example) 45:12 – Localization: language, UX nuance, stepwise framework 51:12 – Retention: use-case selection, community, and acquiring the right users 56:24 – Profitably operating in Tier-3 countries