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Steve (ex-Amazon Principal Engineer) joins Aman to break down how he built a high-leverage content business while working full-time as a high-level engineer — and how that focus eventually turned into full-time entrepreneurship. They unpack why YouTube saturation is a myth, why value matters more than polish, and how building a “brand of one” creates long-term defensibility. They also get into monetization timelines, sponsorships vs owning products, productivity systems, and why most creators stay stuck by optimizing the wrong things. If you’re balancing a demanding career while trying to build something real on the side, this episode shows what actually compounds. 🎧 Listen to all episodes of Lift Off with Aman Manazir on Apple Podcasts and Spotify: https://podcasts.apple.com/za/podcast... https://open.spotify.com/episode/4HmR... 💌 Free weekly productivity insights/advice - https://www.amanmanazir.com/newsletter 📷 Instagram - / amanmanazir 🐦 Twitter - / amanmanazir 👉 A Life Engineered's YouTube: / @alifeengineered 👉 Follow Life Engineered on Linkedin: / a-life-engineered 👉 A Life Engineered's Website: https://alifeengineered.substack.com/ 00:00 Introduction 02:10 How He Launched A Life Engineered 03:55 YouTube Saturation Is A Myth 05:06 Quality vs Value In Content 06:00 His Higher Level Engineering Content Approach 06:56 Why High-Level Engineers Don't Create 08:51 Collaboration Over Competition In Tech 09:38 Brand Of One Nobody Can Outcompete 10:42 Market Size For Software Engineers 12:45 Why He Started Creating Content 16:12 Creator Or Business Person 17:15 The Spectrum Of Content Creators 18:28 Why Launch An Offer Not Just Views 19:50 Four Year Monetization Journey 25:13 Current Revenue Breakdown Question 25:42 Notion Sponsorship And Revenue Pie 28:41 Income Breakdown And Focus Struggles 29:27 Why His Sponsorships Are So Lucrative 30:23 Own Product vs Sponsorships 32:10 Seasonality In Content Business 33:39 Performance Reviews And Q4 35:10 Daily Routine While Working Full-Time 39:02 His Personal Approach To Time 41:21 Sacrifices FIFA And NFL 43:19 Ali Abdaal's Time Spreadsheet 45:22 The Free Chicken Line Story 47:29 If You'd Waste Time Never Succeed 48:22 Distribution First Business Second 53:00 Virtual Assistant Most Critical Hire 57:25 Health And Wellness Routine 1:01:30 You've Won The Galactic Lottery 1:03:25 What's Next For Him 1:05:08 Outro