New Rules of Content Strategy: Ashley Faus (Atlassian) скачать в хорошем качестве

New Rules of Content Strategy: Ashley Faus (Atlassian)

Ashley Faus of Atlassian joined the webinar to share the new rules of content strategy. She made a compelling argument for allowing prospects to wander your website and interact with your content in a manner they see fit. She returned to the playground analogy throughout the webinar. There are no set in stone rules for how to play on a playground. And neither should there be for the content on your website. Gone are the days of linear funnels and hello to content playgrounds. Links to additional resources & slides: https://www.clearscope.io/webinars/ne... Timestamps: 0:00 Ashley takes the stage 0:58 Linear Funnel 1:44 Looping Decision Journey 5:39 Narrative Framework 9:00 Content Pairing 14:58 Social Content 20:33 Measure All the Things 26:56 Q&A Subscribe for more videos on content and SEO. https://www.youtube.com/clearscope?su... About Ashley Faus: Ashley is a marketer, writer, and speaker by day, and a singer, actor, and fitness fiend by night. Her work has been featured in TIME, Forbes, The Journal of Brand Strategy, and MarketingProfs, and she's shared insights with audiences at Harvard Business Review, INBOUND, and MarketingProfs. She works for Atlassian, a collaboration software maker on a mission to unleash the power of every team. Follow Ashley on Twitter:   / ashleyfaus   Clearscope (https://www.clearscope.io/) is the best-in-class SEO content optimization platform that drives search traffic. Follow us on: YouTube 👉 https://www.youtube.com/clearscope?su... Twitter 👉   / clearscope   LinkedIn 👉   / clearscopeio   Email 👉 https://share.hsforms.com/19TFY9Fk8Tv...