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In this episode of More Than You Can Chew, host Dane Saville sits down with Talia Wolf, an international conversion optimization expert, to explore the role of emotion in marketing and the customer journey. Discover how emotions drive customer decisions, why people choose one brand over another, and how to create experiences that resonate on a deeper level. Talia shares insights into emotional targeting, storytelling, and building connections that turn visitors into loyal customers. If you want to understand how feelings influence clicks, conversions, and long-term brand loyalty, this conversation is for you. Topics covered in this episode: How emotions impact the customer journey Why emotional targeting matters in digital marketing Strategies to connect with customers on a deeper level Common mistakes brands make when ignoring emotions Practical tips for improving conversion rates with emotional design Catch SearchLab on these platforms: / searchlabdigital / searchlabdigital / searchlabagency / searchlab