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Ideas and Scripts for Marketing a Listing

In this video, Brian Hourigan stresses the significance of managing seller expectations and surpassing them in real estate listing marketing. Advising against overcommitting to numerous marketing tactics without follow-through, he emphasizes highlighting unique selling points to stand out among other agents. Customized strategies like feature cards, 3D walk-throughs, and tailored property websites are recommended, alongside professional photography and postcards to enhance the property's appeal. Emphasizing that each listing's marketing also serves as advertising to attract more listings, Brian underscores the importance of leaving a strong, professional impression. By prioritizing tailored approaches and projecting a professional image, agents can distinguish themselves and secure more listings.