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What does it really take to build a product people actually want to wear? In this episode of Manders Mindset, host Amanda Russo sits down with Kristen Anderson, co-founder of Iteration, to explore the mindset, creativity, and persistence behind building a community-driven intimate apparel brand. From Kristen’s early love of design and her “Skirt Girl” era to working in lingerie startups, Target swimwear, and eventually launching Iteration, this conversation pulls back the curtain on what product creation really looks like. Kristen shares how listening to real customer feedback changed everything, why perfectionism can stall progress, and what happens when an idea lingers long enough that it demands action. The episode also dives into growth mindset, founder resilience, co-creating with over 1,200 women, and the surprisingly emotional experience of seeing someone wear something you designed in real life. Whether you’re building a brand, thinking about starting something new, or learning how to trust your instincts and keep going on hard days, this episode offers honest insight and practical wisdom. In this episode, listeners will learn: ~ Why community co-creation leads to better products ~ How customer feedback shapes Iteration’s bras and underwear ~ The mindset shifts that helped Kristen move through career pivots ~ Why “never quit on a bad day” is powerful founder advice ~ How to recognize ideas worth pursuing 🎧 Enjoyed the episode? Don’t forget to like, subscribe, share, and leave a review to help Manders Mindset reach more listeners ready to shift their mindset and shift their life.