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Together, J.R. and Drew were named Billboard's Indie Power Players of the Year in 2023, won a Grammy, sold over 4 million records (160M+ in previous years), and had the #1 song on TikTok in the US for the entire year. J.R. Mckee & Drew De Leon's Digital Marketing Playbook 2024: https://shared-information.teachable.... Timestamps: 0:00 Intro 2:40 Drew: Digital Marketing & Platinum Records Guru 4:48 Starting MPR Global & Working Muni Long's Hrs & Hrs 5:58 Why Digital Marketing Playbook was Created 7:30 5 Principles of Music Marketing (Breakdown) 8:35 How They Broke Justine Sky's 9-Year Old Song Collide 12:58 You Cannot Promote Your Music Without Culture Listen to Our Podcasts Here: https://podcasts.apple.com/us/podcast... This channel is ran by the founders of No Labels Necessary, Sean "Brandman" Taylor and Jacorey "Kohrey" Barkley. No Labels Necessary is a music-first marketing agency that helps artists impact culture through digital content and marketing. Want to grow your music career . Join our community👇🏽 http://www.nolabelsnecessary.com/ #NoLabelsNecessary #indieartist #musicmarketing