Behind the Scenes of Building India's BIGGEST BRANDS: Lakmé, Durex, Veet & More!: Sukhleen Aneja скачать в хорошем качестве

Behind the Scenes of Building India's BIGGEST BRANDS: Lakmé, Durex, Veet & More!: Sukhleen Aneja

In today’s episode of The BarberShop with Shantanu, Shantanu Deshpande (CEO and Founder, Bombay Shaving Company) sits down for a conversation with Sukhleen Aneja (Ex CEO, Good Glamm Brands, Ex- HUL, L’Oreal). We discuss Sukhleen’s varied and rich career trajectory, her takeaways, insights, and learnings over the years. Shop from Andamen : https://www.andamen.com/?utm_source=Y... Chapters - 00:00:00 - 00:02:40 Coming up! Introducing our guest for today 00:02:41 - 00:06:45 How has Sukhleen seen the evolution of brand building over the years? 00:06:46 - 00:16:05 What key factors in the initial days shape a new startup and its founder? 00:16:06 - 00:19:43 What is the main lesson to takeaway from large organisations? 00:19:44 - 00:27:30 Sukhleen shares her journey and experience working at Lakme 00:27:31 - 00:30:12 Sukhleen shares an experiment conducted to understand people’s perception of makeup 00:30:13 - 00:32:55 Revolutions in the makeup industry by Lakme 00:32:56 - 00:38:13 How Harpic revolutionised the sanitation industry and social issues around sanitation in India 00:38:14 - 00:47:01 What made Durex stand out from the rest of its competition? 00:47:02 - 00:49:13 Why is relatability and word-of-mouth advertising really important with online commerce? 00:49:14 - 00:51:00 00:51:01 - 00:55:50 L’Oreal Paris: A pioneer brand that grew with the right strategies 00:55:51 - 01:02:00 What is the DNA required to grow your brands and products globally? 01:02:01 - 01:13:15 What kept Sukhleen going and climbing the career ladder? 01:13:16 - 01:15:38 “I will grow where I am planted” 01:15:39 - 01:24:20 Sukhleen on how she figured out her work-life balance, her lifestyle and herself 01:24:21 - 01:27:25 What life lessons are important to develop yourself personally and professionally? 01:27:26 - 01:33:50 Sukhleen on how her mother shaped her and her outlook to life 01:33:51 - 01:43:00 The professional life-personal life balance 01:43:01 - Why it is important to build an ecosystem to encourage women’s participation in the workforce 01:45:43 - 01:48:08 Closing thoughts: Sukhleen advices the younger generation on how to build themselves 1:48:08-1:51:25: Sensi versus non-sensi w/ Sukhleen!