How Mattel Turned Decades-Old Toys Into IP Gold | Quantum Marketing скачать в хорошем качестве

How Mattel Turned Decades-Old Toys Into IP Gold | Quantum Marketing

Lisa McKnight, Mattel’s chief brand officer and an EVP, has been at the forefront of reviving the iconic Barbie. The famous brand has since launched itself beyond store shelves and onto the big screen. From social media to AI, advertising has changed dramatically in a short time. Host Raja Rajamannar sits down with marketing leaders to learn how they cut through the noise to reach consumers. Watch the series:    • Quantum Marketing   #Marketing #Business #Mattel -------- Like this video? Subscribe: http://www.youtube.com/Bloomberg?sub_... Get unlimited access to Bloomberg.com for $1.99/month for the first 3 months: https://www.bloomberg.com/subscriptio... Bloomberg Originals offers bold takes for curious minds on today’s biggest topics. Hosted by experts covering stories you haven’t seen and viewpoints you haven’t heard, you’ll discover cinematic, data-led shows that investigate the intersection of business and culture. Exploring every angle of climate change, technology, finance, sports and beyond, Bloomberg Originals is business as you’ve never seen it. Subscribe for business news, but not as you've known it: exclusive interviews, fascinating profiles, data-driven analysis, and the latest in tech innovation from around the world. Visit our partner channel Bloomberg Quicktake for global news and insight in an instant.