Do You Know What Your HVAC Google Ads Budget Should Be? скачать в хорошем качестве

Do You Know What Your HVAC Google Ads Budget Should Be?

Most HVAC companies run Google Ads without actually knowing if the numbers make sense. They pick a budget, hope leads come in, and assume it’s working. But if you don’t know your numbers, you’re not running marketing — you’re just gambling with your ad budget. In this video I walk through a simple HVAC advertising budget calculator that helps you understand what your numbers should actually look like. This HVAC advertising budget calculator helps you estimate: • How many jobs you need per year to reach your revenue goal • How many jobs you need per month • How many leads it may take to generate those jobs • Your estimated monthly advertising budget • Your estimated yearly advertising budget • Your return on ad spend (ROAS) • Your lead-to-job conversion rate • Your average cost to acquire a customer One of the most important things this calculator shows is how much your advertising budget depends on your lead-to-job conversion. For example, if 20 leads come in and only 1 turns into a booked job, your advertising budget needs to be much higher to reach your revenue goal. But if those same 20 leads turn into 2 booked jobs instead of 1, the numbers change dramatically and the ad budget required to reach your goal drops significantly. In other words, improving how many leads turn into booked jobs can reduce how much you actually need to spend on advertising. If you don’t know these numbers, then every dollar you spend on advertising is basically a guess. If you don't know your numbers, you're gambling And guessing with ad spend usually means wasting money. Access the HVAC advertising budget calculator here: https://revalusion.ca/go-to-budjet-ca... If you want to know whether your HVAC advertising is leaking leads or wasting budget, you can request a free marketing audit. For this audit, I review your advertising the same way your potential customers see it — from the outside. That means: • No access to your backend accounts is required • I search online and review the ads your company is currently running • I analyze where those ads are sending potential customers • I identify where leads may be leaking on the page or funnel • I compare several ads being run for your business and show what the customer experience actually looks like This audit is done using publicly available information, so you don’t need to share access to any of your advertising accounts. If you want to see where your marketing may be losing leads, request a free audit here: [ADD AUDIT LINK] If you're an HVAC company looking to generate more consistent leads with Google Ads, you can learn more about how our advertising systems are built here: https://revalusion.ca/ #hvaccontractor #hvacsolutions #hvacpros