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MarTech Adoption

Learn more at our website: b2bfusiongroup.com B2B Marketers who touch MarTech: With over 7,000 marketing technology choices... the lifecycle of a MarTech purchase goes from very high, from a satisfaction viewpoint to a questionable one at the end. One element that helps shape the satisfaction is the level of integration. Typically what we see is integration matters, not from a technical sense, but integrating marketing technology at the people, the process, the adoption and the reporting side. When integration of technology is occurring in those elements and also occurring on the technical side, it's more likely that the tool itself is providing the value that was originally purchased upon and it's more likely that the buyer is getting the ROI out of reaching customers while maximizing customer experience. Industry wise, we see a trend of people not investing as much in the people, the process and the adoption side of things, and consequently, it's very easy to blame the tool and churn the tool out when in fact, the integration never actually happened. What trends are you seeing in the industry as it relates to integration? #b2bcmo, #MarTech, #IntegrationMatters EPISODE 32