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The Reframe App, a Sobriety App (categorically) sans the name and branding of "Sobriety". The Reframe App intends to help you reduce alcohol consumption and change or “reframe” your relationship with alcohol, it's focused on people who are not physically addicted to alcohol and simply want to reduce or cut back their consumption. The approach of the app is to not look negatively at alcohol use and more so to build a community united by the shared desire for personal growth and they believe that welcoming communal approach is what’s proven the App effective in helping people reframe their personal relationship with alcohol. The app is based on cognitive behavioral research building on four main ideas: structured guidance, integrated tools, repetition/reward and community. The Reframe App helps break bad habits by replacing them with good things that bring balance into life. The app provides diversions that interrupt alcohol cravings by offering interactive activities, stories, breathing exercises, journaling, affirmations, and educational tools, - they do have coaches on the app periodically check on users’ progress with texts and Zoom calls. This video explores not only the Reframe App but what distinguishes the Reframe App in the Sobriety App business space and how the start-up intentionally avoids applying and or connecting the word "sobriety" to their business and app. This video also explores the founding and growth of the Reframe App, from $120,000 raised from family and friends to the $100M business valuation it has today, 18 months from their launching in Fall of 2020. Per Tech Crunch, "That final funding event took place just as 2021 closed, and was put together at a $100 million post-money valuation. The startup is clearly onto something. And, thankfully, it was willing to talk about its results in detail." - Tech Crunch https://techcrunch.com/2022/02/05/the... Anyone can contact me at [email protected] Visit the Reframe App https://www.reframeapp.com/ The Alleged Top/Best Sobriety Apps list of 2022 from multiple sources, all omitting the Reframe App. https://loosidapp.com/9-best-sobriety... https://loosidapp.com/best-alcohol-ad... https://www.healthline.com/health/add... https://launchcenters.com/best-apps-f... https://www.insider.com/guides/health... https://www.choosingtherapy.com/best-...