E319: Karen Porter - When Values become the Brand скачать в хорошем качестве

E319: Karen Porter - When Values become the Brand

My passion is home decor, interior design, and creating beautiful homes that my clients love to live in or sell. I lead a Tampa-based interior design, e-commerce store, and firm called Home Frosting. In April, I opened a retail concept that is a Fine Pillow and Book Bar. I started my career in visual merchandising, owned an ad agency, and consulted and addressed global companies. I spent over three decades as an international branding expert. I currently contribute to The Tampa Bay Times, Bay Magazine on luxury lifestyle and home decor. My work has been on HGTV, Daytime TV, Fox, and in Realtor.com. I'm a twice-published author of two business books for McGraw Hill and AMACOM. Today, I spend my time in Tampa growing my design firm. However, as I was "born to be a business branding expert", I still love educating audiences on business, branding, and design topics. Episode Highlights: The Unconventional Start of a Serial Entrepreneur: Karen shares how she skipped traditional college to "learn by doing," launching her first PR firm at 22 and growing it to 30 employees over 20 years. Embracing Failure as a Catalyst: After losing her savings in a failed dot-com startup, Karen describes the "dark hole" of failure and her mother's pivotal advice to remember the feeling of success and get back on the horse. The Power of the Pivot: Karen openly discusses realizing she hated the logistics of her staging business, Home Frosting. She bravely pivoted the entire company to focus solely on interior design, her true creative "sweet spot." Branding Meets Patriotism: The American Prosperity Pillow: Learn the inspiring story behind Karen's latest venture—a licensed product for America's 250th birthday that is 100% made in the U.S. and supports homeless veterans. Investing in Yourself is Non-Negotiable: From joining the National Speakers Association to hiring a book coach and even attending comedy school, Karen breaks down the tangible investments she made to build her speaking and writing career. What Your Brand Really Is: Karen distills her decades of branding expertise into a clear, powerful definition: "Your brand is not your logo. It's what people think when they hear your name... what they feel when you show up... what they expect." Show Notes: 0:00 Introduction to B2B Podcast 1:50 Entrepreneurial roots: Karen shares her unconventional start.(5:55 Growing that PR agency to 30 people over 20 years of success. 7:27 Investing in a failed startup, losing her savings, and hitting a painful low point. 9:33 How a move for love led to founding a home staging company. 11:11 The courage to pivot. 12:33 Birth of the American prosperity pillow: A 100% Made-in-USA product 17:41 How the Prosperity Pillow project ties patriotism, quality manufacturing, and donations. 24:12 The fearlessness of youth, the power of momentum, and reframing your story. 29:05 The critical difference between what you're good at and what you're meant to do. 33:39 Building a speaking & writing career. 39:00 Investing in yourself: how to choose the right programs. 43:05 Your brand is not your logo, it's what people think, feel, and expect. 44:46 What makes Karen tick: family, her late father's memory, and her husband's partnership. Links: https://www.americanprosperitypillow.com   / homefrosting     / americanprosperitypillow   Connect with Leticia: Instagram: @LeticiaLatino Website: www.leticialatino.com