How Helena Rubinstein Used Tall Tales to Turn Cosmetics into a Luxury Brand скачать в хорошем качестве

How Helena Rubinstein Used Tall Tales to Turn Cosmetics into a Luxury Brand

Professor Geoff Jones examines the career of Helena Rubinstein, one of the trailblazing female entrepreneurs of the 20th century. Using guile, brilliant branding, and more than a few falsehoods, Rubinstein lifted cosmetics from an accessory item for prostitutes to a great luxury item during the Great Depression. Cold Call distills Harvard Business School’s legendary case studies into podcast form. Hosted by Brian Kenny, the podcast airs every two weeks and features Harvard Business School faculty discussing cases they’ve written and the lessons they impart. Subscribe on iTunes or wherever you get your podcasts. Listen to an episode at www.hbs.edu/coldcall.