Producers promote Mezcal as alternative to more popular tequila скачать в хорошем качестве

Producers promote Mezcal as alternative to more popular tequila

(8 May 2011) SHOTLIST 1. Table at Artisanal Drinks Festival in Mexico City, with bottles of mezcal in foreground 2. Close-up of bottles of mezcal 3. Mezcal producer pouring a glass for taster 4. Man tasting mezcal 5. Tilt up from agave to mezcal producer 6. SOUNDBITE (Spanish) Abraham Durant Gonzalez, Festival Attendee: "The good thing is that it is currently being revalued and people, not only from Mexico but also from outside Mexico, are appreciating it." 7. Wide of mezcal producer giving festival attendees a taste of his mezcal 8. Close-up of bottles 9. Attendees smelling and tasting mezcal 10. Mezcal producer smelling glass of mezcal as he explains attendees the characteristics of the drink 11. Tilt up of mezcal producer holding bottle of mezcal cream 12. Close-up of mezcal cream being poured 13. Festival attendees tasting product 14. Wide of mezcal producer giving explanation to attendee 15. Close-up of mezcal being poured 16. Close-up of attendee drinking mezcal 17. Medium of mezcal bottles on table 18. SOUNDBITE (Spanish) Nicolay Shkolyar, Economic Advisor for the Russian Embassy in Mexico: "As counsellor in charge of advising our importers, I am interested in looking into the possibility of our men and women in Russia tasting a new product, such as mezcal." 19. Various of mezcal bottles 20. SOUNDBITE (Spanish) Maria del Refugio Cortez, Mezcal Producer from Zacatecas, Mexico: " I guarantee, 100 percent, that mezcal will not leave you with a hangover because it contains no yeasts, it contains no chemicals, it is naturally fermented." 21. Various of bottles of mezcal from Guerrero 22. SOUNDBITE (Spanish) Juan Jesus Lozoya, Festival Organiser: "There is a wide variety of mezcal. For example, there are almost two hundred different types of agave, out of which 75 percent are from Mexico. It is a very Mexican plant. The idea is for people to learn that each agave has a different taste, in the same way that occurs with wines, with the Cabernet grape, or the Merlot grape, or the Pinot Noir grape." 23. Pan of event STORYLINE: Move over tequila - Mexico is looking to promote its less well-known relative, mezcal. That was the aim of the first-ever artisanal distilled drinks festival, which took place in Mexico City on Saturday. Dozens of mezcal producers from all over the country offered tastings of their product in hopes of widening knowledge and interest in this largely Mexican drink. "The idea is for people to learn that each agave has a different taste, in the same way that occurs with wines, with the Cabernet grape or the Merlot grape or the Pinot Noir grape," festival organiser Juan Jesus Lozoya told AP Television News. According to Lozoya, there are nearly 200 different types of agave, most of which originate in Mexico. Like tequila, mezcal is made by distilling the fermented juice of agave cacti. Traditionally a cheap drink, it has long been considered the domain of college partygoers, eager to get to the fabled worm at bottom of each bottle. But production regulations in recent years have helped mezcal find its way into the upper echelon of the world of spirits, in part, by setting it apart from other alcoholic beverages. "I guarantee, 100 percent, that mezcal will not leave you with a hangover because it contains no yeasts, it contains no chemicals, it is naturally fermented," producer Maria del Refugio Cortez said. Nicolay Shkolyar, an economic advisor to the Russian Embassy in Mexico, said he was "interested in looking into the possibility of our men and women in Russia" tasting mezcal. Demand and production have rocketed in recent years. Find out more about AP Archive: http://www.aparchive.com/HowWeWork Twitter:   / ap_archive   Facebook:   / aparchives   ​​ Instagram:   / apnews   You can license this story through AP Archive: http://www.aparchive.com/metadata/you...