Winning the Market: Pricing Strategy and Competitive Positioning скачать в хорошем качестве

Winning the Market: Pricing Strategy and Competitive Positioning

In this session, we break down how to position security platforms effectively in a competitive market and how smart pricing strategy can influence customer decisions. The discussion covers practical ways to communicate value, handle price-based objections, and differentiate against legacy SIEMs and point-product stacks. What you’ll learn: How to structure pricing conversations that focus on outcomes, not cost Competitive positioning techniques that resonate with CISOs and MSP/MSSPs How automation, zero-noise detection, and consolidation strengthen value perception Real examples of objection handling during customer evaluations How to guide prospects toward total-cost-of-ownership thinking Like and subscribe for more expert-led sessions from Seceon.