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In this engaging conversation, Rich Bishop and Wes Schaeffer explore the importance of humanity in sales, the transition from military to civilian life, and the universal nature of sales skills. They discuss the impact of technology on sales practices, the need for authentic human connections, and the lessons learned from jiu-jitsu that apply to business and life. Wes emphasizes the importance of treating others with respect and instilling values in the next generation, highlighting the significance of community and connection in today's world. #sales #marketing #technology Key Takeaways: Humanity is essential in sales and marketing. Sales is a universal skill that everyone uses. Discipline from military training aids in sales success. Building relationships is key to effective selling. Technology should enhance, not replace, human interaction. Authenticity in communication leads to better connections. Lessons from jiu-jitsu can be applied to business. Community and connection are vital in a digital age. Instilling values in children is crucial for their success. Feeling worthy of success is important for personal growth. Episode Chapters: 00:00 Bringing Humanity Back to Sales 02:22 The Mid Game Moment: Personal Growth and Challenges 06:48 Transitioning from Military to Sales 12:06 Understanding Sales as a Fundamental Skill 18:24 Rethinking Sales Methodologies 20:20 The Role of Technology in Modern Sales 24:35 The Rise of AI and Prompt Engineering 29:37 The Need for Authentic Human Connection 31:34 The Importance of Interpersonal Skills 35:54 Lessons from Jiu-Jitsu Applied to Life and Business 41:36 The Balance Between Work and Life 47:52 Instilling Values in the Next Generation About the Host: Rich Bishop, founder and CEO of Midgame Consulting, is a dynamic speaker and thought leader in the realms of sales strategy & execution. His engaging presentations and workshops equip high-level executives with actionable insights and strategies to transform their business operations. Known for his hands-on problem-solving approach and proactive leadership, Rich’s sessions are packed with practical advice and real-world examples that inspire and empower. With a focus on measurable outcomes and client success, Rich is a sought-after speaker at industry conferences, webinars, and seminars. More about Wes Schaeffer: BJJ and Biz Podcast: / @bjjandbiz LinkedIn: / thesaleswhisperer The Sales Whisperer: https://thesaleswhisperer.com/ "The Sales Whisperer Way": https://a.co/d/03QYE2xk More from Rich Bishop: Sign Up for Midgame Consulting’s Newsletter: http://eepurl.com/i2340o Connect with Rich Bishop on LinkedIn - / richbishop2 Midgame Consulting – https://www.midgameconsulting.com