Скачать с ютуб Jim Shreve and Martha Stewart on The Future of Collaboration в хорошем качестве

Jim Shreve and Martha Stewart on The Future of Collaboration

Baccarat CEO Jim Shreve was described by Out magazine as “the gay rockstar CEO” and credited with making a centuries-old crystal brand cool again. His goal of changing the perception of Baccarat to be accessible, not elitist or fancy, shows up in the brand’s unconventional collaborations with Supreme, Lady M and Virgil Abloh. The strategy has worked, and the company is poised to hit record revenues this year, doubling expectations. In this interview, Shreve and new Baccarat collaborator Martha Stewart explain how they think about partnerships, why those choices are mission critical, and what it means to reach cult brand status. During the event, they will unveil their new collection for the first time. For more videos like this one, SUBSCRIBE NOW to our channel:    / businessofhome   READ MORE BUSINESS OF HOME: https://businessofhome.com/ BUSINESS OF HOME ON SOCIAL: Follow BOH on Instagram:   / businessofhome   Follow BOH on Linkedin:   / businessofhome   SUBSCRIBE TO OUR MAGAZINE: https://businessofhome.com/magazine Business of Home is the daily media of record for the home industry, and the voice of authority for interior design professionals.​ #InteriorDesign​ #FutureofHome