RE-RUN: Steal The Marketing Secrets Of Lululemon & Pottery Barn With Jessica Shirra скачать в хорошем качестве

RE-RUN: Steal The Marketing Secrets Of Lululemon & Pottery Barn With Jessica Shirra

Want to steal the marketing secrets behind global brands like Lululemon and Pottery Barn, and actually use them inside your own retail or ecommerce business? In this episode, Sal sits down with fractional CMO Jessica Shirra to unpack the strategies big brands use to build community, create magnetic campaigns, and grow with purpose. Jessica has led major global campaigns at Lululemon, worked inside agency environments, and supported brands of every size—from startups to household names. Today, she’s revealing the exact lessons you can borrow from those companies (even without their massive budgets). You’ll learn how to adapt “big brand thinking” into your small business, where to focus your marketing energy, and how to build a brand that chain stores can’t compete with. In this episode, you’ll discover: • What a fractional CMO really does, and how it can transform your business • How Jessica helped run global campaigns at Lululemon • The community-driven strategies that fuel Pottery Barn & Lululemon • The difference between push marketing vs. pull marketing (and why you need both) • How big brands grow without losing authenticity • The marketing moves large companies can’t make—but YOU can • Why innovation, customer experience, and brand feeling matter more than budget Whether you're a retailer, ecommerce brand, or service business, this episode will show you how to take proven marketing frameworks from the world’s biggest brands and use them to grow your business your way. LIKE, SUBSCRIBE & SHARE if you're ready to scale your store with smarter marketing. For more episodes, free trainings, and resources, visit Bringing Business to Retail. Grab the CEO guide HERE slaenaknight.com/5X #marketingstrategy #lululemon #potterybarn #fractionalcmo #retailmarketing #ecommercemarketing #smallbusinessgrowth #brandstrategy