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If you’re running a business, one of the hardest jobs you’ll ever do is building the right team around you — especially at senior level. In today’s episode, I share a story (straight from my book You Need a Neck Like a Jockey’s Bollocks to Be an Entrepreneur) that shows what “teamwork” really looks like… and what it feels like when you turn around and realise your team isn’t behind you. I also share a real business lesson from when we hired a senior sales leader who looked perfect on paper — and within months we learned they were the wrong fit for our culture. The cost wasn’t just money (including an expensive exit package). The real cost was culture, momentum, pressure on the rest of the team, and the cracks that start to appear across the whole company. This episode is all about: How to choose the right person for senior roles Why “brilliant” people can still be a bad fit The hidden cost of getting hiring wrong Practical ways to test culture fit before you commit Why small businesses can’t afford “it’ll do” hires If you’re hiring, promoting, or building a management team — listen before you make the next appointment.