The Powered Pipeline Podcast - Ep 1 "2026: The Year of The Pipeline Mandate" скачать в хорошем качестве

The Powered Pipeline Podcast - Ep 1 "2026: The Year of The Pipeline Mandate"

The Pipeline Mandate: Demand Generation Trends Shaping 2026 | Energize Marketing Podcast Marketing is no longer measured by vanity metrics—it’s being held accountable for real revenue impact. In this episode of Energize Marketing's The Powered Pipeline Podcast, co-founders Michael Greenhut and David Steifman break down the biggest insights from the Energize Marketing State of Demand Generation 2025 Global Survey, featuring responses from 300+ marketing leaders worldwide across North America, EMEA, APAC, and LATAM. Recorded live from B2B Marketing Live in London, this conversation explores why pipeline has become the number one mandate for marketing teams—and what that means for budgets, content strategy, webinars, AI adoption, and data quality heading into 2026. In this episode, you’ll learn: • Why 91% of marketers are now pipeline-focused • How rising budgets are driving greater CFO-level scrutiny • Why research-led content still outperforms short-form alone • The evolution of webinars into shorter, high-quality formats • Where AI delivers real value—and where poor data holds teams back • What top-performing demand generation teams are doing differently If you’re a B2B marketer, demand generation leader, or revenue-focused executive, this episode will help you understand what’s working now—and what will matter most in 2025 and beyond. Download the Energize Marketing 2025 Demand Generation Survey Report: https://www.energize-marketing.com/globals... Subscribe for more insights on B2B demand generation, pipeline growth, and revenue marketing. Connect with Energize Marketing: https://www.linkedin.com/company/energizem... #EnergizeMarketing #DemandGeneration #PipelineMarketing #B2BMarketing #RevenueMarketing #ABM #MarketingLeadership #ThePoweredPipelinePodcast