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When a deepfake CEO can move $25 million before you finish your coffee, crisis leadership becomes a race against machine speed. That is the reality Maartje van Krieken and crisis communication strategist Ann Marie van den Hurk explore in this conversation about AI-era threats and what they demand from modern leaders in the age of AI-Era Crisis Management. AI has changed the tempo of crisis. Deepfakes can impersonate executives with alarming accuracy. Synthetic media attacks can distort public perception before facts catch up. A bot-driven outrage campaign can damage your brand in hours. A synthetic voice call can trigger a fraudulent wire transfer. A ransomware incident can halt operations across continents. The question is simple: are you prepared for the first sixty minutes? Who verifies the threat? Who decides? Who speaks? When those answers are unclear, speed works against you. Ann Marie shares a practical framework built for AI-era volatility that centers on risk intelligence, rapid escalation, clear communication, simulation, and steady leadership. Practice under pressure exposes weak decision paths long before a real event does. Culture carries equal weight. When disruption hits, empowered teams act. Teams without clarity hesitate. If the detonation happened tomorrow, would your organization control the narrative—or scramble to catch up? Episode Breakdown: 00:00 AI-Era Crisis Management and the First Hour Rule 05:39 Deepfake CEO Fraud and $25 Million Loss 08:02 Training, Awareness, and Verification Systems 10:06 The Crisis OS 5 Framework Explained 17:21 Crisis Simulations and Preparedness Drills 20:10 The 20-Minute Crisis Exercise 24:02 CrowdStrike Outage and Frontline Decision-Making 26:07 Culture, Communication, and Crisis Leadership Connect with Ann Marie van den Hurk: https://mindthegapcyber.com/ Connect with Maartje van Krieken: / maartje Visit The Chaos Games Consulting website: https://www.thechaosgamesconsulting.com/ Visit The Business Emergency Room website: https://www.thebusinessemergencyroom.... Follow The Business Emergency Room on Apple Podcasts: https://podcasts.apple.com/us/podcast... Follow The Business Emergency Room on Spotify: https://open.spotify.com/show/6twsfAD... Subscribe to Maartje’s Substack: https://maartjeturnschaosaround.subst... Host Maartje van Krieken is a crisis strategist and decision-making expert who thrives in high-stakes business environments. Combining disaster management training, hands-on experience in global industries, and leadership skills honed as a seasoned sailor, she helps businesses navigate chaos with precision. Whether tackling transformation, scaling challenges, or leadership bottlenecks, Maartje delivers actionable insights to turn turbulence into traction. Scaling a business isn’t just about strategy. It’s about navigating chaos, making fast but sound decisions, and keeping teams aligned under pressure. The Business Emergency Room helps leaders, founders, and decision-makers sharpen their decision-making mechanics, master people dynamics, and build resilience in uncertain markets. Host Maartje van Krieken shares battle-tested frameworks to eliminate bottlenecks, avoid analysis paralysis, and turn turbulence into traction. Tune in weekly for real-world insights to lead with confidence and thrive in turmoil. For leaders facing: High-stakes decisions, VUCA market conditions, crisis management, and rapid business growth pains. Podcast production and show notes provided by HiveCast.fm