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In this Founder Voice episode, Abby sits down with David Pisarek, founder of Wow Digital and MightyNPO, nonprofit digital specialist, mentor, and all-round “let’s use tech for good” human. We get into how his agency actually started (spoiler: layoffs), why niching in non-profits was a scary-but-smart move, and why “help first, sell later” is still one of the best strategies after 10 years in business. What we yapped about: David’s path from in-house nonprofit work to building WoW Digital How going all-in on a niche made growth way easier Content marketing that actually serves the nonprofit world Staying creative after a decade in the game (and where David gets inspiration from) AI for brainstorming vs. AI for final copy The best advice David’s received Honourable mentions: WoW Digital Nonprofit Digital Success Podcast MightyNPO Flipboard Where to find The Content Lab! https://thecontentlab.ie/ https://www.facebook.com/thecontentlabireland https://www.instagram.com/thecontentlabire... Book a call with Abby today! https://calendly.com/thecontentlab