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I sat down with Mark Sumner for the latest Channel Zone Podcast — and it turned into a properly punchy conversation about the channel, careers, and commercial reality. A few highlights: 1) The honest origin story Channel Chat didn’t start out as a grand “community mission”. It started as a smart business development play for the recruitment firm — then lockdown hit, recruitment slowed, and Mark went daily for months. Fast forward: ~260 episodes later, it’s become a genuine platform. 2) “Return to office” isn’t the point — “return to customers” is Mark’s view is simple: relationships, partnerships, and opportunity all compound when you’re out meeting people. Proximity creates luck. And the best sellers? They’re not doing five days a week at home. 3) What’s hot in the UK tech market He describes the last 12 months as turbulent — leadership changes, pressure on numbers — but with private equity piling into services-led MSPs (sub-$50m, meaningful services revenue). Meanwhile, businesses reliant on hardware/renewals with “bolt-on services” are finding it tougher. 4) The new expectation in hiring: AI-first mindset Not “have you tried ChatGPT once?” — but genuine adoption: can you use AI to move faster, work smarter, and adapt? We also touched on why live events work: community, co-operation, and creating a room where partnerships happen. Give it a listen — especially if you’re a channel leader, seller, or anyone hiring/building teams right now.