Kinective Media’s James Rothwell on United’s sky-high media ambitions скачать в хорошем качестве

Kinective Media’s James Rothwell on United’s sky-high media ambitions

In this episode of The Big Impression, we’re joined by James Rothwell, managing director of brand marketing at Kinective Media. Rothwell walks us through what’s changed since the launch of Kinective Media in 2024 — from major brand partnerships and custom content integrations to a headline-making alliance with JetBlue. He also dives into new audience insights that are informing brand strategy and how B2B and luxury brands are looking to reach decision-makers in moments of engagement. ______ The Big Impression shares insights and inspiration from marketing leaders from the world’s most influential brands. Subscribe and listen to all seasons:    • The Big Impression   _______ Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR