Conscious Coffee with Michael Shipley скачать в хорошем качестве

Conscious Coffee with Michael Shipley

Michael Shipley is the Founder and Managing Partner of Conscious Cup Coffee Roasters, which has 5 cafes in the Chicagoland area. He’s having an aspirational, caffeine-fueled conversation with our host Young Lee in what is surely a wakeup call for aspiring business owners looking to up their game, especially those in the service industry. Michael shares his philosophy on the craft that is coffee roasting, and the four pillars that make up his Unique Value Proposition. He expertly shares on Atmosphere, Service, Products, and Systems — and clearly outlines how to provide a high-quality product while providing an amazing experience. From considering the customer and the employee as the heroes of the business to understanding profitability so that you set yourself up for future success, Michael’s advice is hard-earned as he shows us how caring about your cuppa joe involves far more than sourcing ethical beans at a competitive price point. Please join us. “We were really dedicated to learning the craft of it. And so craft is science and art. And you’ve got to have a strong understanding of the science of the roasting, and the processing, and the coffee steaming. And you’ve gotta have an ability to bring it together in those moments when you’re roasting the coffee. And we have really, deeply, always cared about that.” ~ Michael Shipley In This Episode: How Michael got inspired to serve good coffee in Chicagoland Caring about the craft of roasting coffee ‘Patting yourself on the back doesn’t pay the bills’ Understanding profitability so you set yourself up for future success Why the story is not about you, but about the consumer Michael’s approach to hiring young staff and being aspirational for 18-year-olds Finding the balance between price and providing an exceptional experience Surviving as a small coffee brand through the pandemic by engaging community Having a healthy cynicism about your business expectations Performing due diligence on the financial side of your business And so much more! Connect with Michael Shipley: Website - https://www.consciouscup.com/ Email - michael@consciouscup.com Connect with Young Lee: Facebook - Young Lee | Facebook LinkedIn - Young Lee - Host of the Chicago Business Review Podcast/Show