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Jaguar recently tried rebranding and it was met with mixed results. Marketers on LinkedIn were claiming that the move was genius. Public backlash was that the brand was had "gone woke" and would soon "go broke." The move was certainly bold but it's not was our commentator agrees it. In this video, Justin, an automotive marketing professional, shares his opinion that he believes automakers should stick to highlighting the features of their vehicles instead of focusing on vague, conceptual advertisements or alienating potential buyers. #marketingstrategy #marketingtactics #automotivemarketing #jaguar #cardealership