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100 AI leaders across product, engineering, research, and design gathered at StratMinds’ Swell Summit to answer one question: What will actually win in the next era of AI products? From new interaction models to experience-first design, this reveals what thoughtful builders are paying attention to and what many teams are still missing. There's one particular idea they kept returning to throughout the summit, a critical insight that most of us rarely pause to consider deeply. Watch to discover what it is. Key Takeaways: 📌 We need to go beyond basic chat and embrace new interaction primitives like semantic resizing, remixing, and format translation that redefine how people engage with AI. 📌 Products that feel alive, emotional, and responsive create deeper user connection. 📌 As models become commodities, intuitive AI ergonomics becomes the true differentiator. 📌 Start with what the model can uniquely do to uncover solutions users haven’t imagined. 📌 Real progress comes from solving the right problems, not just shipping fast. 00:00 Intro 02:00 The New Building Blocks: Chat is not enough 03:26 The New Interaction Primitives of Gen AI - Jess Holbrook, Head of UX Research @Microsoft AI 05:46 Make AI Alive: Craft a Magical Experience 06:45 Spark, The First Non-Human Resident at the Hacker House - Pasquale D'Silva *Chief Creative Officer(correcting the CEO caption) @Illusion of Life 09:16 Don't Chase Users, Build on What the Model Can Do - Andy Szybalski @Cove, ex-Uber, Google 13:01 How to Design AI the Right Way - Jenny Lo @Global AI Platform, Ex-Grammarly, Uber 15:09 Don't Build Confusing Gadget - Ayça Cakmakli @Google 17:01 The Real Moat for Next-Gen AI Products Learn more about the Swell Summit 👉 https://stratminds.vc/swell EO stands for Entrepreneur& Opportunities. As we're looking to feature more inspiring stories of entrepreneurs all over the world, don't hesitate to contact us at [email protected] LinkedIn | @EO STUDIO X | @eostudi0