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Pharma ads, biotech IPOs, $1M longevity programs, oh my! This month's Digital Health Download skews towards biotech, which is having a moment. Tune in to hear Halle and Michael cover the latest headlines. We cover: • Why pharma ads are surging and the growing push for restrictions on D2C drug advertising • Hims & Hers’ $1.15B acquisition of Eucalyptus, its global expansion strategy, and the FDA crackdown on compounded GLP‑1 drugs • The return of biotech IPOs, with Eikon Therapeutics and Generate Biomedicines signaling investor interest in platform‑based drug discovery • Vaccine makers scaling back research amid policy uncertainty, declining uptake, and tighter funding • TrumpRx’s “most favored nation” drug pricing approach, and what one STAT analysis found • Bryan Johnson’s $1M per year “Immortals” longevity program — Show notes: • Should drug companies be advertising to consumers? (https://www.nytimes.com/2026/02/16/he...) (The New York Times) • Hims & Hers Enters $1.15 Billion Agreement to Acquire Eucalyptus (https://www.pharmexec.com/view/hims-h...) (PharmExec.com) • A sign biotech is back? Four drugmakers go public, raising nearly $1 billion in all (https://www.statnews.com/2026/02/06/b...) (STAT) • Vaccine Makers Curtail Research and Cut Jobs (https://www.nytimes.com/2026/02/16/he...) (The New York Times) • TrumpRx claims to offer the lowest prices. But many drugs have cheaper generics (https://www.statnews.com/2026/02/06/t...) (STAT) • Bryan Johnson's Immortals: $1M to try longevity regimen (https://www.axios.com/2026/02/16/brya...) (Axios) — "Halle Tecco wanted to see tech used for better medical services and getting people engaged in their own health. Now, she’s written a book on how she went about it." - The WSJ Massively Better Healthcare (https://www.amazon.com/Massively-Bett...) is out now! — 📍 Connect with us: Heart of Healthcare website (https://www.heartofhealthcarepodcast....) LinkedIn ( / the-heart-of-healthcare-podcast ) Instagram ( / heartofhealthcarepodcast ) Youtube ( / @heartofhealthcarepodcast )