Only Connect - The science of making successful online video go viral training course Masterclass скачать в хорошем качестве

Only Connect - The science of making successful online video go viral training course Masterclass

Full online course at - www.videoschool.deanarnett.com Face to face training at - www.training.deanarnett.com This is a quick overview of ‘Only Connect - The Science of Online Video’ Masterclass ‘Only Connect’, is the ultimate Masterclass dedicated to the science of creating successful videos for social media platforms and unlocking the secrets to making them go viral. In an era where video content dominates the digital landscape, understanding what makes a video captivating and shareable is essential for anyone looking to stand out and connect with a global audience online. The ‘Only Connect’ Masterclass delves into the psychology and science behind viral videos. You will learn how to identify and harness the key elements that contribute to a video's success, including storytelling, emotional triggers, and audience engagement strategies. We also cover the nuances of different social platforms, define the different audiences, and provide insights into the algorithms and trends that can help your content. We will explore the science of platform-specific video re-versioning and promo strategies for maximum success. We’ll explore the science of ‘drop-off points’, hook and payoff points, ‘structural drive’ and dive into the science of creating an opening sequence that grabs, hooks and compells. Hi, I’m Dean Arnett. I’ve worked in the industry for 30 odd years now, 23 of those at the BBC. I’ve worked as a camera op, a video editor, a live studio director, documentary producer and media training manager at the BBC Academy. I’m independent now and still spend half my time making films and half my time delivering broadcast training and consultancy support. This course is aimed at anyone who publishes their videos online and is then disappointed they don’t get the metrics or engagement they were hoping for. It’s for anyone who wants to know how to get thier videos to a bigger audience and grow their engagement. In this course we’ll look at… the three generations of broadcast and why we’re now moving into the fourth generation and what that means we’ll look at how you build up a joined up social media video strategy to drive the audience where you want them to go. We’ll explore who your audience is, how you define them and how you measure them we’ll look at platform-specific re-versioning of video content to connect best with each platform’s particular audience We’ll explore the science of story structure, audience engagement, and the art of narrative reveal we’ll explore each platform’s analytics tools and how you can use them to better connect with your audience and tell them the stories they want to hear We’ll discover perfect hooks, payoffs, the science of drop-off points Then we’ll explore the tricky issue of algorithms or audience, how to best serve both and maximise your videos metrics Or just get AI to do it all. Which are the best AI tools for running your online video channels This really is the definitive, all round ‘The Science of Online Video That Goes Viral’ masterclass. I’ve delivered my training courses face to face or live online, all over the world to broadcasters, news publishers, digital content creators, media houses, PR agencies and so many others. But you can now consume the whole of this course, at your leisure, online and for a fraction of the normal cost. So check out how, in text alongside this video. So don’t fall behind your competition, get ahead and sign up now for the broadcast quality, full, in depth, - ‘Only Connect - The Science of Online Video That Goes Viral’ masterclass.