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The NFT Debate: Is There a Viable Business Model for Fashion? |

The use-cases of NFTs have evolved beyond digital artworks, to include applications like pre-purchase tokens that create a strong secondary market among consumers, or as a strategy to unlock perks that help to community build and create a stronger brand ecosystem. Highsnobiety co-founder Jeff Carvalho, Matt Powell, senior industry adviser at The NPD Group, and Coinbase product manager Ejaaz Ahamadeen debate the place of NFTs in the fashion industry, its practical opportunities and the readiness of consumers. This talk from the BoF Professional Summit "New Frontiers in Technology and Fashion", is in partnership with Coinbase. Subscribe to BoF’s YouTube channel to never miss a video. CONNECT WITH THE BUSINESS OF FASHION: Web: https://www.businessoffashion.com Twitter:   / bof   Facebook:   / businessoffa.  . Instagram:   / bof   LinkedIn:   / the-.  . Pinterest: https://www.pinterest.co.uk/fashionbu... Newsletter: https://www.businessoffashion.com/new... ABOUT THE BUSINESS OF FASHION: The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, www.businessoffashion.com