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Branding That Gets You Hired

In this episode, Aidan sits down with Braedlyn McEwen, Marketing Supervisor at Boshart Industries, to talk all things branding and marketing for contractors. They cover why your logo isn’t enough, how to build trust with customers before you even talk to them, and the biggest marketing mistakes contractors make. You’ll learn how to use social media, websites, Google reviews, and even lawn signs to build a brand that brings in business—without needing fancy cameras or a huge budget. Whether you’re starting from scratch or looking to level up your marketing game, this episode is packed with real-world tips to help you get noticed and get hired. Meet the Hosts: Braedlyn McEwen: Braedlyn is the Marketing Supervisor and has been with Boshart for over 10 years, starting as an order picker before moving into inside sales and eventually finding her place on the marketing team. With a background in broadcast television and a knack for social media, she now helps with project management, content creation, and digital strategy. Her unique path through the company gives her a practical, customer-first approach to marketing that resonates with contractors. Aidan Hennebry: Aidan is the Marketing Manager at Boshart Industries. You may have seen him star in Boshart’s Accelerator courses or fun social media videos. Prior to working at Boshart, Aidan worked as a freelance marketing manager for various contractors, realtors, restaurants, and other professionals across Ontario. His past and current experience in the field makes him a multi-talented marketing expert. Tune in now and visit contractorelite.co for more.